The only thing corporations care about is money. Let me repeat that, the only thing corporations care about is money. Will consumers spend their money with said corporations or not. The end. Punto finale.
Consequently, when Pret a Manger ran from its contract to open stores in Israel, they looked at the situation, probably did mathematical models of the forecast profits and said ‘nope! uh uh!” and they bailed from Israel. Not because they care about genocide either way, it just didn’t look profitable enough.
